case
study
casrose spa
Casrose is a premium Moroccan spa and beauty center in Dubai. Casrose Spa sought our expertise for a major transformation after experiencing disappointing results with previous efforts in this highly competitive market.
We conducted a thorough analysis to address their needs and developed a strategic plan to exercise a comprehensive rebranding, website design, and digital marketing strategy, including SEO and targeted Google Ads campaigns.
We conducted a thorough analysis to address their needs and developed a strategic plan to exercise a comprehensive rebranding, website design, and digital marketing strategy, including SEO and targeted Google Ads campaigns.
key
challenges
Website Development
Designing a website that combines distinctiveness and user-friendliness, overcoming technical complexities to create a simpler online presence, effectively showcasing the spa's services and packages.
SEO
Competing in a crowded landscape in the new neighbourhood to secure local search visibility for the spa center and aligning SEO strategies with the spa's premium positioning to attract quality leads within the affluent demographic.
Paid Ads
Adapting the omni-channel strategy to effectively target the Arabic-speaking demographic while ensuring cultural sensitivity and relevance in ad content and managing budget allocation for paid advertisements.
Social Media Management
Crafting content that emphasizes the benefits of massage therapy while maintaining a premium aesthetic and tone on social platforms and engaging the audience effectively and consistently to enhance brand awareness and meaningful customer interactions within the spa's upscale clientele.
Website
Development
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Search
engine optimization
Expanding to a new neighborhood, our targeted SEO efforts ensured the spa center swiftly gained local visibility, attracting a steady flow of clients to their new location in just three months.
42
%
Increased
visibility
visibility
35
%
Boost in organic traffic
28
%
Growth in new user sessions
17
%
Rise in click-through rate (CTR)
26
%
Improvement in average session duration
Search
ad campaigns
In just the last 3 months since partnering with us, our omnichannel strategy, including sponsored Google and social media advertisements, effectively engaged the target demographic, especially the Arabic audience, resulting in a significant increase in steady bookings and notable business expansion.
640
+
Leads
13.10
%
Conversion
Rate
Rate
10
%
CTR
4.89
k
Clicks
39.17
Cost/Conv
social media
management
By creating captivating content focused on the knowledge and benefits of massage therapy, we boosted engagement through our social media management, enhancing brand awareness
and customer interaction.
and customer interaction.
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14,203
Reach
2,563
New Followers
98
%
Profile Visit
Boutique Digital Marketing Agency in dubai providing services for businesses in 1:1 Consultation, Custom Social Media Strategy, Paid Ads Management, Social Media Management, Instagram Story Creation & Content Production, SEO, website development, and branding.
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