Your Organic Strategy
Customised to a tee
Kicking off with an in-depth questionnaire that covers all areas of your business, we collect information to understand your USP, listen to your goals, and develop a strategy document with clear deliverables. It includes:
Foundations - an outline of your account goals, your audience segments, and how we’re going to use social media to meet these goals.
Account health check - provides an overview of what is and isn't working and discovers untapped opportunities in your strategy.
Debrief on your competitors' social accounts - let's see what is and isn't working for your competitors and where your brand has leverage.
Actionable recommendations - covering everything from your Facebook, Instagram, and TikTok account. It also covers, where relevant, other potential digital marketing efforts to explore.
Instagram Reel/TikTok prompts - includes a breakdown of Instagram Reel/TikTok prompts and an explanation of how to film and execute in-house.
Bespoke content strategy - covering content frequency, content creation, a creative aesthetic with visual guidelines, a moodboard, content pillars, hashtag pillars, and more.
A one-month content plan - full of prompts for implementation that can be used as a framework across multiple months.
Engagement strategies and community outreach tactics - to connect with your target market.
Outline of metrics - so you can understand how results will be measured to determine the impact and effectiveness of social media strategies.
Plus - on any other relevant strategies tied to your organic social media marketing efforts.
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