How can you make your brand unique when every day a new brand pops up in front of the viewers? The audience looks for something new, a brand that interests them. The audience builds the brand. It is happening through ways of digital branding. Gone are the days when business was all that mattered. This day it is the brand consciousness. When you create something memorable, the audience connects with you and remembers your brand. It brings in customer loyalty.

Your digital marketing agency would know how to do this, especially if you are in UAE. Marketers choose many digital marketing tools to show more about the brand to embrace customer loyalty. A brand that appeals to the audience helps them remain loyal forever. Where there is loyalty, there is the generation of revenue.

In the event of branding strategies, the brand must remain proactive, meaning answering the questions remain in the people’s minds. You may never know, but there could be questions in the customer’s mind about what makes your product so expensive. Or from where do you get the inspiration for the designs? There are several questions in the audience’s minds which remain unanswered. Everything is a honky-dory story as far as brand awareness exists. You and your brand are in trouble in the absence of this. Are you falling prey to the wrong practices in strategizing branding?

Here Are Three Common Mistakes That You Should Avoid While Strategizing Branding

1:The research went wrong

Cause- In the process of doing a market survey for your brand makes you land on the wrong conclusions. It affects your business and your brand largely. It could be because you did not work with a trusted person or a partner. The audience did not answer correctly to the survey or the research.

Solution- You must work with design agencies in Dubai. The designers use analytical tools and tactics that benefit your brand. The teams work on brand trackers, brand health checks, and brand performance research through their analysis chart. The digital agency will provide you with a quantitative brand research study. It shows how you are performing against your competitors. When you hire professionals, you are under constant research and aid in brand awareness.

2:Designing the research gone wrong

Cause- A messy research design messes up your brand awareness. The idea is to strategize the brand’s charisma onto the audience. The research has to be quantitative. Inviting more people for the research gives a better outcome. Branding strategies work in the research-oriented study. Many marketers focus on qualitative research than quantitative. The surveys get going for as long as 15 minutes. You get random answers that may not have justification at all. It becomes difficult to conclude. The survey should have the best of both worlds- qualitative and quantitative.

Solution- The objective is to understand what the majority of the target audience contemplates. You must uncover the insights of the audience and respond to them accordingly. Your team dealing in marketing services will make a survey that is short, crisp, and to the point. Together they will bring brand familiarity, and brand profile, and helps you understand the purchase intent.  Using NPS (Net Promoter Score) where you sample the group of current consumers, aids in measuring the total output.

‍3:Following the trend went wrong

Cause- When everyone goes north, you take the South. As a marketer, you tend to go North with the design. The chances of your brand standing out from the crowd diminish. Branding is the representation of your business. It shows who you are. Create your own identity instead. Poor communication and poor analysis of your brand will attract drawbacks.


Hire an apt advertising agency. They make the process of branding easier. They indulge in case studies, portfolios, and recommendations, before heading towards strategizing brands. Think about how IBM, Adidas, or Dell has made their timeless presence without following any trend. This is the kind of brand strategy that you should have too. Your hiring partner will do it for you effortlessly.

So how does one strategize the brand?

Brand strategy is planning the brand. The brand strategy helps to create a brand approach in the market.  The brand strategy works on how to charm the audience with its presence. The team works to get the audience’s insight and execute brand strategy.

Although there are no fixed brand strategies to follow as brands have their objectives and goals. The following steps will provide you with a better approach toward your brand.

  • Work on defining the brand identity- You have to be firm on brand identity. You must know the answers to questions such as the brand’s objectives, mission, vision, and core values. You should be able to describe your brand in an unknown marketplace and show how valuable it makes it to the market.

  • Work on defining your target audience– You should be able to define your target audience. The specifications include age group, sex, demography, product usage, likings, and several other specifications. You can draft the strategies for your brand.

  • Work on hiring the best digital marketing agency in Dubai– Dubai, the hub of startups and Fortune 500 companies. When you sign up for marketing services, you can be sure to get the desired results. Incorporating elements like visual content, human touch, conversation, considering the industry, and unique selling proposition, your brand is good to hit the market.


Understand That Customers Are On The Web. They Want To Know About The Brand. So Inculcate Infographics, Images, And Videos To Make The Customers Understand The Importance Of The Brand. Add Some Human Power To The Branding. What Do You Do? You Let Them Know Who You Are. Let Them Know You One-On-One. Chartering Into A Digital Marketing Agency Help To Get You The Right Thoughts Put Forth. We At Sponge Agency Llc Do It Just For You. We Understand How Important It Is To Get Customers On Board. Our Team Of Professionals Aims To Strategize Various Elements Of Your Brand. Let’s Come Together To Tell The World Know Your Story.